Mobile TV - How to ...

Within the blog of the the german online marketing fair OMD (Online Marketing Düsseldorf) Stefan Bielau is discussing the service "Mobile TV" and trying to clarify the issues and "how to's" for service provider. It is interesting to see that the former information and discussion about "Mobile TV" was always about technology, standards and market share, but not about the desire of the customer. I totally agree with Stefan, that the customer need should be the absolut focus, but to identify this need, providers have to change their mind and test in "trial & error" mode various service options to target their customer. It is easy to question investments if one tries to quantify ROIs for Mobile TV, because there is no actual Mobile TV service in the market that reaches a critical mass. If there would be a service with a high quality, high availability and interesting content - Mobile TV would rock the mobile market ... let's see if somebody is listening!